Qualitative research is among the best ways to focus your marketing and new-product development efforts. We will manage your project from preparation of the screener to report presentation, including professional, objective moderation of individual and group interviews.
While CSK Marketing, Inc. specializes in qualitative research, we can also provide quantitative research as a stand alone service or in conjunction with additional qualitative interviewing. As with our qualitative services, we provide total quantitative project management, including preparation of the research questionnaire, professional interviewing, and clear, insightful reporting.
We provide professional facilitation to guide and energize your internal meetings and product teams. Whether you require a problem-solving brainstorming session, or a results-oriented strategy review, we can help to make your meetings more productive. We can also conduct training sessions to help your managers be better internal facilitators.
With over 10 years of client-side product management experience, we can provide support for all aspects of product management. We evaluate and help design positioning strategies, manage promotional programs, and prepare materials for sales presentations and meetings.