ARTICLE: RETHINKING THE QUESTION: How a Twisted Fork Made Me Rethink Everything. Article Description: This article, drawn from Chris Kann's presentation at the 2017 QRCA Conference, provides a thought-provoking perspective and technique suggestions to improve the quality of the questions asked in research. http://emflipbooks.com/flipbooks/QRCA/Winter_2017/
(Article on p. 46)
ARTICLE: DON’T BLAME THE FOCUS GROUP FOR LEADERS’ SHORTCOMINGS
Article Description: (excerpt) “One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research.” – You may view the full text of this article on the greenbook.org website by clicking here.
QCAST Webinar: Rethinking the Question: How a Twisted Fork Made Me Question Everything (March 8, 2018) https://ewald.adobeconnect.com/_a838359337/p5tf47ioklfb/?proto=true
Presentation Description: In this webinar, broadcast in March, 2018, Chris Kann presents the session that she led at the 2017 QRCA Annual Conference, sharing thoughts on how researchers can reassess how they ask questions.
RAMAC Marketing Roundtable Breakfast – Racine, WI (December 7, 2018) RAMACFundamentalsofMarketResearch120618
Presentation Description: There is no more important and valuable tool for any company than knowledge of the market and end customer. This knowledge can lead to time and cost efficiency in developing new products and marketing communications if used properly. Understanding the different options of market research and terminology surrounding this tool can be confusing. In this presentation, Chris Kann brings over 30 years of marketing and market research experience to help clarify and simplify the information that can help you decide when doing market research is right for you and how to determine what you need. Chris discusses many of the core concepts of market research, as well as give updates on some of the latest trends and practices.