Qualitative research is among the best ways to focus and guide your marketing, communication and new-product development efforts. Your custom-designed research will be professionally managed and moderated, with reporting that delivers insights that prepare you for better decision-making.
Research Methods Offered:
- In-Person Groups
- One-on-One Interviews (IDIs)
- Online/Webcam/Zoom Interviews
- In-Home Usage Tests
- Trade Show, In-Store or On-Site Interviews
- Online Bulletin Boards
Types of Marketing Insight:
- New Product Development, Line Extensions
- Package Design/Redesign
- Branding/Brand Loyalty/Brand Journey
- Advertising/Messaging Communication Check
- User experience (UX)
Talk to us about other ways that we might support you in collecting the information you need to feel more confident in your strategy development.